GRAPHIC DESIGN
PORTFOLIO
A catalogue of Digital Design Work created for Social Media Marketing, Events, Media, Publishing clients & independent projects
Product Mockup for Children's Book Sales Campaign
Client: Karlene Russell
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​Aesthetic: Cozy, homey, Professionally Produced Book, December-November release hence the warm aesthetic
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ROLE: Illustrator and Graphic Designer
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Audience: Parents of Children ages 3 - 7 who use instagram, Jamaicans in the diaspora and locally who have access to Amazon to convert sales.
Product Mockup
for Jamaican Cereal Brand
Design Brief:
Create updated packaging for a classic brand of granola made in jamaica to appeal to modern marketing sensibilities.
CURL-LA
PRODUCT LABEL DESIGN
Design Brief:
Create packaging for hair-care product with variations suited to different container sizes
MERLOT MONET
Outdoor Performing Art & Food Event
ROLE: Shoot Co-director and Social Media Manager and graphic designer, writing copy for captions and graphics
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AESTHETIC: Floral, Springtime, garden aesthetic with an artsty twist
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AUDIENCE: Women, ages 21 - 40, art & performing arts lovers, disposable income (middle)
MUSE JAMAICA
Content Creation and Multi-Media Art Brand
​Aesthetic: Gritty, Authentically Jamaican but artsy educational and contemplative. Inspired by Dancehall fashion and Jamaican art traditions.
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ROLE: Assistant Art director and Graphic Designer.
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Audience: Art Lovers, Photographers, Jamaican Counter-culture Youth ages: 23 - 35
MOVIE POSTERS
JERSEY DESIGN & MOCKUP CREATION
CLIENT: SOCCER XPRESS JAMAICA
ROLE:
Graphic Design creation and pattern preparation (typography, pattern creation, logo editing, image upscaling) for Print and Sublimation
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SOFTWARE:
Adobe Illustrator, Photoshop